Today, a rather self-serving Philip Morris (PM) research report looking at the effectiveness of in-store tobacco display bans was published on the PM-owned website, productdisplayban.com. In it, they conclude that the display ban in Iceland has not had any impact on the number of smokers or the amount they smoke. As a result, they say, the ban should be lifted.
But if such display bans have no effect on cigarette sales, then why does PM continue to fight their introduction with such energy and enthusiasm? And if such bans have no impact, then what's the problem with leaving them in place? Just a thought...
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