Yesterday I came across the Lung cancer Alliance's new PSA for lung screening - www.DrLunglove.com. It uses a hip-hop music video called "Waitin' Room Service" to promote the idea that screening for at-risk populations is a good idea.
I am not opposed to promoting awareness of screening for lung problems, the issue is that at-risk groups - the over 65s mainly - rarely watch hip-hop music videos. So it seems to me that this activity targets the right people, but in totally the wrong way.
Another case of having the heart in the right place, but failing to understand human behviour and psychology.
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1 comment:
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