Today a number of news outlets report on a recent study conducted by researchers at the University of Wisconsin which concludes that the most effective way to quit smoking is a combination of the nicotine patch and the nicotine lozenge, but there are many questions raised by the research.
Firstly, the research only covered methods involving drugs (most of them including the drug smokers are actually trying to stop). So methods like Allen Carr's Easyway - which has a success rate 8-10 times higher than NRT - were not included.
Secondly, the study does not provide smokers with the actual success rates for the products tested, instead they compare them in relation to each other. So, for example, we know that using a combination of the nicotine patch and lozenge increases a smoker's chance of being smoke-free after six months by over 200% over placebo.
Sounds impressive, right? But is it really?
The first question is a simple one: a 200% increase from what to what? From 1% to 3%? From 10% to 30%? This is what smokers really want to know, but this information is nowhere to be found.
According to Clive Bates, Director of ASH the UK's leading tobacco control charity and an enthusiastic supporter of NRT the six month success rates are "3-6%". Hardly success to shout from the rooftops is it?
And how many of those who are smoke-free at six months end up addicted to the patch or the lozenge, and how many of these nicotine addicts ultimately go back to smoking?
For simple, clear success rate data for Allen Carr's Easyway and just about every other method out there, please visit us at http://www.theeasywaytostopsmoking.com/AboutUs/Success/tabid/68/Default.aspx
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