In his blog at the right-wing, libertarian Cato Institute site Cato@Liberty, David Boaz says that because Philip Morris is not fighting alongside their fellow tobacco companies to overturn new advertising restrictions, we should say that this is not about "Big" Tobacco, but "Medium" Tobacco.
But I think there's a much more interesting observation here: Why aren't Philip Morris fighting along with the rest of the industry? Why are they now accepting the same advertising restrictions that througohut the 1970s and 1980s they fought tooth and nail against? I hate to sound cynical, but if all advertising is banned, no-one will ever be able to take over Philip Morris's No.1 position as market leader. No wonder Philip Morris want this ban just as much as the tobacco-control advocates, albeit for completely different reasons!
Is PM's position altruism or self-interest? You decide.
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