While American tobacco companies are going to court to try to avoid putting proper health warnings on cigarettes, there is a much bigger drama being played out in Europe, where tobacco control advocates have proposed the implementation of plain packaging for cigarettes - no camels, no colour, no chevrons, no fancy typrefaces, nothing. Just plain grey packaging with the name of the brand in simple black text.
The tobacco industry is a lot more worried about plain packaging than they are about health warnings. They know that older smokers ignore the health warnings and that younger smokers and experimenters feel that they don't apply - "I'll quit years before that happens" they tell themselves...
On the other hand, their branding, logo and typeface is really all they have left to try to appeal to customers. That's why the tobacco industry spends so much money developing sexy packaging...hot pink, cellphone shaped packs. Good thing they aren't trying to appeal to kids!
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