Commenting on the $1.15bn fine levied on Canada's two largest tobacco companies for smuggling cigarettes Imperial Tobacco spokesperson Catherine Doyle said "We realize...we are going to take a hit to our reputation because of this."
What 'reputation' would that be? When your company is part of an industry that makes a product that kills 4 million people every year, I wouldn't have thought that there was much of a reputation to protect.
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